# Creator Boy

> Creator Boy is a DTC-focused performance creative agency. We run AI UGC inside a wider format mix and optimize against new-customer profit contribution rather than blended ROAS.

## Core positioning
- [Home](https://creatorboy.com/): Agency overview, service positioning, value proposition
- [About / Learn More](https://creatorboy.com/about): Methodology, performance metrics, frequently asked questions

## Methodology
- Four-lever creative diversity: format, angle, persona, author (post-Andromeda Meta requires concept-level diversity, not hook variants)
- Metric stack: NCAC (new-customer acquisition cost), NC-MER (new-customer marketing efficiency ratio), first-purchase profit contribution, LTGP:CAC at 90 days, marginal CAC headroom
- Optimization target: new-customer profit contribution, not blended ROAS
- Format mix: AI UGC at center, founder edits and partnership creators around it
- Platform mix: paid acquisition across Meta, TikTok, Google, LinkedIn, X, and YouTube, weighted by performance data rather than platform allegiance
- Pricing: conversion-model retainer, a small monthly fee plus commission on attributed revenue above an agreed target
- Typical fit: DTC and SaaS brands clearing $25K or more in monthly revenue with a clear conversion event

## Optional
- [Full LLM summary](https://creatorboy.com/llms-full.txt)
- [Sitemap](https://creatorboy.com/sitemap.xml)